This morning my friend, Alex Conner, a programmer at nFrame in Indianapolis, sent me a link to the Mashable article about the Gmail Man. I wondered for just a moment why I was getting this link first thing in the morning, well, first thing in my morning which begins a bit later than I’d like. But then our background on the subject hit me: our ongoing conversation about switching from GoogleApps to Microsoft 365. A lot of people I know have been having the same conversation in light of a number of sub rosa activities being implemented by Google against certain groups they don’t like. It does get people a little nervous and thinking a little bit more about their future with Google. Especially in light of Google’s recent Gmail intervention campaign.
Alex and I have quite a philosophical history when discussing the state of tech and current tech news. Out of those conversations comes some great blog fodder, which both of us being so busy, we often let slip into the ether. And I thought the the Gmail Man would be no exception. This time, though, I decided not to let that happen and share some of the narrative of our conversation with you.
The line that really grabbed me, I told him, was this: “Maybe Google had it coming, particularly after its own recent snarky video offering a Gmail Intervention.” It’s a pretty definitive take on the situation. I didn’t see the video myself but I was pretty much turned off about the arrogance of the campaign on face value. I’m thinking to myself: Right. Like I’m going to help you, Google, get people onto a product that you may turn off and discontinue without warning at any time. As an IT Director, this doesn’t sound like a good plan to win clients and influence people to me.
I have always been appalled, I told Alex, -which I reminded him from our past discussions – about the way the hi-tech community in general conducts business. It’s never been good and it comes back to bite you….eventually. It broke the standard consumer/business model that most people knew and had a history with. People didn’t like buying licenses for software at ungodly prices for something that was perceived as a thin CD (those are the things you get music on right?) packaged strategically in a big empty box to make it look substantial and not get real live support for it. You add on to that the constant updates that ‘shoved the chicken around the plate’ for special interest users but often frustrated the main consumer and even a respectable group of developers. Then guess what? The bite came as web services and SaaS came and undercut a lot of that market. There are other examples, too numerous to to mention, that followed. I then reminded him of yet another evidence of the same troubles in tech land with the article he had previously sent: “Now the tech market will take a further hit based on your article from Tech Republic the other day.”
Yes, there is a growing awareness that its not all that pretty and slick behind the keyboard anymore. You had an industry that was predicated on constant and sudden changes that strangely thought it could conversely create longevity for its core. I said in conclusion: ” I think they’re all drinking some kool-aid out there in Google land. Because its obvious they don’t “get it”. They are not the end of the trail. They can’t start enacting draconian changes irrespective of the trust they’ve engendered and not get some pushback from the public. Some one else (Microsoft 365 maybe even) will come up with a different idea that the disgruntled masses will see as better (It may even be better). But the point is that they (the masses) will change. Capitalism and The Abolition of Man will see to that.”
Alex’s response was: “Yep.”
We both laughed. I wondered at that moment, like the people in The Gmail Man, if Google were reading our email.
“Hey, Google, you out there? Read this and weep. And stop being evil!”
We both laughed again. I had to say that because it was Google who told us long ago in their unofficial corporate motto: “Don’t be evil” .
So what happened?
I’m not sure of the details. Life is so complicated anymore. But I am reminded as I watch videos like “Google intervention” and “The Gmail Man” that Malcolm Muggeridege was right: “There is no new news. Just old news happening to new people.”
Will we pay attention this time and learn from it?
Last night TechCrunch released a story titled, With Google, There Will Be Bad Blood, a riff off the Daniel Day-Lewis film “There Will Be Blood“. As I read it, I couldn’t help but think of the blog post I had just written, “The Gmail Man”. As usual, Alex and I were sharing links fast and technically curious on this one, too. I share below our comments (with his permission, thanks friend!):
Alex: “Increasingly, Google is trying to do everything. And they have the arrogance to think that they can. And it’s pissing people off.”
Me: Yeah. Didn’t know if you saw “There Will Be Blood” and remembered Daniel Planiview’s straw-sucking speech at the end.
If they (Google) had just concentrated on making their UC top notch it wouldn’t have been such a blood bath. But its like they can’t focus on any one thing (or don’t want to). I could understand the ‘can’t focus ‘because there is so much talent within. You can’t blame a man or an organization for the depth and breadth of its talent. But its this driven push to copy others rather than get out in front that defines to others the “evil” that has fired the ire of their competitors and a growing number of their users.
Alex: Yeah; if Google was really trying to do what they say with releasing technologies like Android and the like the would have incubated separate startups. Instead, Android is saddled with being a great Google product instead of a great Mobile product. It goes on and on.
Yes it does…