Wordbooker: Promote your entire website on Facebook

Recently I was assigned the task of promoting our yearly signature event: FHL Week.  It’s an entire week of ‘Backyard Missions’ outreach to the neighborhoods and people of the city of Indianapolis and its outlying areas.   Anything from cleaning gas stations bathrooms to light construction renovation is offered to businesses and private dwellings alike.  Project ideas are generated by area church leaders and supported by FHL International, Inc. (Faith, Hope and Love International) beginning around April and May and in July everything is ready to go to kick off the spontaneity of outreach that follows during FHL Week  in July.

FHL is a very mobile organization.  We podcast, vodcast and gather pictures about our work in real time and then post them to our various social media.  On a daily basis that can be a lot of work without some automation, during FHL Week its almost next to impossible to keep with the flow of incoming posts that have to be edited before being posted to the web site.  With Facebook we have both our president’s  profile page plus our org’s “fan” page.  Having a tool that can post to both simultaneously or to either is a godsend.  That’s where WordBooker comes in.

Wordbooker is a social media tool that allows you to do simultaneous auto-postings to two Facebook pages and updates those pages when ever they are edited.   It’s an extremely robust application that allows a great deal of control at the poster level.  The settings page is huge and can be a little intimidating to the novice user because it allows for a great deal of customization and over-ride but Wordbooker provides some helpful documentation and they have a Facebook Fan page of their own where you can report any issues.  One thing to remember is the settings are a little tricky at first.  Incorrect settings can cause you to double post and you’ll want to avoid this by making sure the republish settings are correctly configured for your needs.

Author’s Note: As of this posting , Facebook, is having some problems on their end and have been reporting since Thursday (9/2/2010) that the API was experiencing Key errors and today WordBooker reports that there is trouble with sessions expiring without warning.  Indeed, I had to reconnect to Facebook only moments ago on the WordBooker settings page.  Happily, everything is back to normal and Wordbooker is publishing!

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